Senior Brand & Experience Designer
My role
Brand & Experience Design · Visual Design · Illustration · Email & Lifecycle Strategy · Copywriting · Marketing Communications
Collaborators
Marketing · Product · UX/UI · Development · Client Services · Progressive
Ringo story
Ringo and Icons
Ringo sympathy cards
Giving Progressive Pet Insurance a visual language of its own.
I developed a custom illustration system for Progressive Pet Insurance, using Progressive’s existing visual language as a foundation while creating something distinctly tailored to the pet insurance experience.
I studied Progressive’s existing illustration style — including color, line weight, shape, and depth — and translated those principles into a flexible library of pet-focused assets for use across the customer journey.
Extending the brand beyond the customer experience.
I also created supporting creative for Progressive Pet Insurance launches and business development, including social content, announcement graphics, and presentation assets used to introduce the partnership and support new business opportunities.
A new product, a new visual language, and a customer experience designed to feel unmistakably Progressive.
