restoring life into furniture

New Again

Branding &
Website Design

New Again breathes life back into furniture with environmentally conscious and modern materials.

In the same way, this mark is inspired by a vintage lounge chair design illustration. We found vintage lawn chair designs have a natural “N” shape within their designs, and we elaborated on that to create the mark for this concept. Using Lush Lawn Green as the supporting color in the mark helps define New Again as an eco-conscious solution for everyone.

The font offers support for the tight angels of the mark while giving the logo a clean, modern, upscale appeal. This logo represents revitalization, contemporary design, and an ecologic responsibility.

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